Homepage: their homepage is the first step of their sales funnel. Their branding line is aspirational marketing. It’s about identity, freedom, and self-expression—ideas that are bigger than a product. It’s likely that this method converts better and is more persuasive. These companies are established, and through A/B testing are embracing these aspirational marketing ideas.
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It is called a funnel because when marketers show off the graph of what they are doing, it ends up looking like a funnel, thus the name. It could also be called a path or journey. This map shows the path customers take through a website. A funnel also lets you see if something on your site is a roadblock to purchase. If a large portion of your visitors take a particular path and none of them are converted to customers, you need to study that path. What is it about that journey that doesn’t lead them to purchase?
FuFu: Follow up Funnel sales funnels are for repeat customers. These funnels maximize the value of each customer over the lifetime of the relationship. To do this, you will follow-up and send customers to other sales funnels that offer more expensive products. For example, customers already purchased your $37 product in sales funnel #1. So in sales funnel #2, you can offer a $297 product. In sales funnel #3, you can offer a $997 product.
This high-converting sales funnel template attracts users to sign up for a webinar. Page layout has been highly optimized in terms of content block placement, short and punchy calls-to-action, and a clean, attractive design. Once users sign-up (either via pop-up or button), they will be redirected to a Thank You page containing a ticket, countdown, webinar calendar/schedule, info, and most importantly an opportunity to upsell. This funnel also contains the webinar Broadcast and Replay pages, as well as optimized Upsell, Order Form and Order Confirmation pages (7 pages in total). All can be customized to your business in minutes. If you have a great short video to showcase your product, this is the perfect funnel to make it convert into sales and upsells!
This funnel uses the “Urgency Principle” highly effectively, in this case using Scarcity (the page offers a limited number of vouchers and updates the number as it decreases in realtime) rather than Urgency (a countdown until an offer expires). Scarcity and Urgency are among the most effective tools for inducing rapid action on the part of a customer. When there’s limited numbers of a product its perceived value increases. This principle is evokes the powerful emotion of fear – in this case the fear of missing out on a good deal.
You need to understand your audience like you do your very own yourself. You are aware of your dislikes and likes, you know what problems you face and you know the sort of people you will let help with those problems. If you learn to know your audience in the same manner, the chances of you establishing a genuine connection increase vastly. You will also be able to guide more people through your sales funnel and get those coveted ‘closed-wons’.
Our High Ticket Client sales funnel template does exactly this. Product details are presented in multiple information-rich videos on the main page which are then summarized in headlines and dot-points, backed up with strong and repeated calls-to-action. These lead to an optimized Sign-Up page which is coupled with additional information and persuasive language, and ends in a Thank You page which details next steps as well as offers potential upsells. In A-B testing with good content we’ve seen this funnel convert at a rate 2-5-fold higher than non-high-ticket optimized funnels.
This ‘free plus shipping’ type approach has been empirically proven in a variety Psychology of Marketing studies and has been recently popularized by researchers such as Dr. Dan Ariely, the James B. Duke Professor of Psychology and Behavioral Economics at Duke University and author of the hugely influential book Predictably Irrational. We’ve seen this approach drive increases in sales of an upsell product 3-4-fold.
The popular streaming site Netflix is another company that hits you with a popup before you ever hit the homepage. Everyone new to Netflix gets a free trial, so they want you to signup before you even see the homepage. You do have the ability to bypass this and get to the site. Once there, what they offer and their prices are clear, along with what shows and movies are the latest and greatest to stream right now. Should you click around and want to view something, you are prompted to log in or signup. Their strategy is clearly working when you see how many people have a Netflix account.
Understanding the customer’s journey can help you optimize your digital marketing strategies and increase that conversion rate. In our experience, clients struggle to conceptualize the ecommerce sales funnel in a way that benefits the customer and their business. They see it as a streamlined process—an A to B—but picking it apart stage by stage is a much better method. In this post, we’re going to show you how understanding the typical customer journey will help you increase your ecommerce sales funnel's conversion rates and customer retention rates.
That said, there are some elements that you should pay close attention to when deciding on which free website builder you choose – which is exactly what we do To create this ranking of the best free website builders, we drew upon our extensive research and user testing for each website builder as a whole, and combined this with a specific focus on their free plans, paying close attention to whether or not the builder ticked these boxes:
By creating a website, you are creating an online presence. This allows you to connect with people that you might not otherwise be able to reach. Whether you’re making a basic website with contact information for your small business or medical practice, creating a landing page for your freelance work, a multi-page experience for your wedding photography business or you just want a place to blog about your thoughts on food, having a website will give you a dynamic advantage.
There are more than a hundred free website builders available online, and new ones keep popping up every year. According to my research, the percentage of sites developed using online website builders (including free ones) is catching up with the percentage of websites built using popular CMS with open code as WordPress, Drupal, Joomla, Magento and the like.
Students, artists, NGOs and charities can apply to use the premium IM Creator software for free by filling in this form. The community enrichment team will then review your application, normally within 72 hours. If approved, the license will then be added to the first site you publish, and will be ad-free. You’ll also be able to connect your own domain name.
Wix supplies built-in Google Analytics to monitor your site, and even offers additional apps for individual preferences. If you want, Wix can even design your site for you. The biggest downside of Wix's free version is it doesn't come ad-free, and each page of your site will have a prominent Wix ad. Ad-free is only an option if you pay for the premium version.
Make sure your site is mobile-optimized. How long someone stays on your site and what they do there (click, for instance) matters. Google reads this as engagement, and the more engagement you have, the higher you rank. Why? Because engagement indicates that they content is answering the query the user input. If your site isn’t mobile-optimized, folks won’t stay on your site long and Google will lower your ranking.
Traffic: from referrals, organic, blog, and ads. They display a pop-up at the bottom of their blog posts and homepage for a free 30-day trial. If you sign up for the free trial, you will be redirected to the pricing page. And if you sign up for their email list, you will actually remain on the Crazy Egg’s blog page afterwards, keeping you engaging with even more content.
If you have members of your target marketing following you on social media, publish a post where you ask them to reveal any specific questions or challenges they have about your course topic. Just like with an email, you could share a link to a survey as an alternative to responding to you publicly (this might be the better option depending on the nature of your course topic).
Join a few Facebook and/or LinkedIn Groups about your course topic or about a related topic that your target market is interested in. Pay attention to the questions that members are asking in these groups. If someone is publicly asking for feedback or help with a specific problem, you can bet that other people in your target market have that problem as well.
Of these free website makers, we’ve ranked Wix, Weebly and SITE123, as the top three because of a few important factors. Wix has a very generous free plan, which is super easy to use – it combines creative freedom with tons of features. Weebly’s simple, stylish designs and handy tools make it ideal for small businesses. SITE123 is very beginner-friendly, with a focus on helping you get online.