Do a Google search to find the top blogs, forums, and publications about your course topic. Read the most popular articles on those sites (as shown by the number of comments and shares on social media). Then, read the comment section of those articles. You’ll often find feedback (positive and negative) in the comment section, along with questions that were asked by people in your target market.
Your content doesn’t necessarily have to be a blog post either. If you want, you can publish a podcast episode (audio content), or perhaps a video. The type of content you create is not super important. The important thing is that the content you create actually helps your target market. Try to create the best piece of content on the web about that specific problem that you identified in Step 1.
Make sure your site is mobile-optimized. How long someone stays on your site and what they do there (click, for instance) matters. Google reads this as engagement, and the more engagement you have, the higher you rank. Why? Because engagement indicates that they content is answering the query the user input. If your site isn’t mobile-optimized, folks won’t stay on your site long and Google will lower your ranking.
Don’t get us wrong. Branding is important. But there’s a time and a place. And product descriptions are often not the place.Product descriptions should be written to help the customer understand the value of your product. You don’t do that by focusing on features because customers don’t immediately connect with features. Instead, focus on the benefits.
Note: In fact, creating a website or blog on WordPress CMS is similar to planning a trip alone. You’re planning a route, booking a hotel, and buying airline tickets and guided tours all by yourself. You also arrange getting a visa, if necessary. Conversely, using online website builders is like asking a travel agency to take care of everything: they offer you an “out-of-the-box” product. Though this comparison is too rough, I hope you’ve understood the difference.
Squarespace's pre-designed themes usually emphasize imagery or video, so it might be great for people in visual media, entertainment, dining, or fashion industries. Many templates, such as the one below, are both simplistic and mobile optimized. While simplicity might be difficult for a software company or a business which offers many services, it could be great for consumer facing companies that sell products related to one major industry:
I should highlight here that, much like all website builders, SITE123 is not without cons. It’s a simple and intuitive website builder, but it is more suited to building basic websites. If you use only the free options, you won’t be able to create anything but a simple personal website with SITE123. Meanwhile, its free plan has no duration constraints, but limits storage space to 500MB and bandwidth to 1GB.