Homepage: their homepage is the first step of their sales funnel. Their branding line is aspirational marketing. It’s about identity, freedom, and self-expression—ideas that are bigger than a product. It’s likely that this method converts better and is more persuasive. These companies are established, and through A/B testing are embracing these aspirational marketing ideas.
Thanks for the comment. Yes, it is – people are always happy to get something for free. It’s right. But you need to understand that for free you always have to pay. Often not money, somehow differently, but have to. In the case of free website builders, such a fee is the availability of brand ads on the website. And in my opinion this is not a very high fee for a completely free website.
Lastly, let them know that if they ever want to stop receiving emails from you, all they have to do unsubscribe from your email list. Email marketing only works when the people on your email list have given you permission to contact them. In fact, most email service providers require that you send all new subscribers a confirmation email (asking them to confirm they want to receive emails from you) before they will even send them your welcome email.
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How to Make a Website in 10 mins - Simple & Easy