Why it works: the MailChimp sales funnel works because of simplicity. The lead page does not look cluttered, and it is easy to understand what the company is offering. The pricing page is also very clear, and you can choose the kind of plan that suits your business. The sign-up is short and sweet, and those who are interested in buying are not likely to abandon the process.
Traffic: from referrals, organic, blog, and ads. They display a pop-up at the bottom of their blog posts and homepage for a free 30-day trial. If you sign up for the free trial, you will be redirected to the pricing page. And if you sign up for their email list, you will actually remain on the Crazy Egg’s blog page afterwards, keeping you engaging with even more content.
Join a few Facebook and/or LinkedIn Groups about your course topic or about a related topic that your target market is interested in. Pay attention to the questions that members are asking in these groups. If someone is publicly asking for feedback or help with a specific problem, you can bet that other people in your target market have that problem as well.
This was one of the most profitable funnels Clickfunnels has ever seen, and formed the basis of a supplement ecommerce business that generated >$500,000 a month in revenue. Clean and highly optimized, it combines multiple marketing strategies in a single relatively simple-looking page – a micro-commitment, a free offer, a video, money-back guarantee, call-to-action, and sense-of-urgency techniques. This mega-converting page leads to an optimized Sales page and not one but two Upsell pages, and then a Thank You page.
This high-converting sales funnel template attracts users to sign up for a webinar. Page layout has been highly optimized in terms of content block placement, short and punchy calls-to-action, and a clean, attractive design. Once users sign-up (either via pop-up or button), they will be redirected to a Thank You page containing a ticket, countdown, webinar calendar/schedule, info, and most importantly an opportunity to upsell. This funnel also contains the webinar Broadcast and Replay pages, as well as optimized Upsell, Order Form and Order Confirmation pages (7 pages in total). All can be customized to your business in minutes. If you have a great short video to showcase your product, this is the perfect funnel to make it convert into sales and upsells!
That said, there are some elements that you should pay close attention to when deciding on which free website builder you choose – which is exactly what we do To create this ranking of the best free website builders, we drew upon our extensive research and user testing for each website builder as a whole, and combined this with a specific focus on their free plans, paying close attention to whether or not the builder ticked these boxes:
This sales funnel has been optimized specifically for high-ticket items, particularly those that require an ongoing subscription or payment plan, which as per research discussed in the Havard Business Review is almost always the best way to sell them. While our other sales funnels use a variety of marketing techniques that will significantly boost conversions, evidence has shown that they are primarily useful for purchases up to around $400-$500. Above this level there is psychological barrier which requires a different approach. In order for a potential customer to commit a significant amount of money, they will require much more information about the product, customer reviews, testimonials, or comments from past purchasers, and a review of other alternatives, and all this content still needs to presented in an easy-to-digest format.
WebNode is a popular choice for both personal brands and professionals -- it's easy to use, and you can create a website in a different language or on a different platform to suit your business's needs. WebNode supports ecommerce stores, and the sites are compatible with Android, Mac, and IOS devices. WebNode will provide statistics to track your site's success, free of charge, and even with the free version, you won't have ads.
I have personally built two different sites using WordPress and found it very easy to use, setup and configure. Once it is initially setup, maintaining the site is as easy as logging into the WordPress admin site and adding your content. I was initially very surprised by the ease of the setup to get my sites up and running. I was able to get the site online and running on a customer domain within 15 minutes. This was a welcome surprise to me the fist time I used WordPress. While WordPress sites are not as simple as drag and drop configuration for the novice computer user, average users will find it easy to edit text and add content using the built in templates. The price is possibly the most attractive feature of WordPress. The word free will often attract users but the usability and ease of the software is what will make users stick with the platform. After building two sites on WordPress, I would strongly recommend it and will surely use it for my future website building projects.
Strikingly prides itself on helping its users build a website with no programming skills required. Thousands of sites have been launched through this website creator, and users can start designing their own by selecting from countless templates contributed by site owners around the world. You can find website designs suited for startups, ecommerce stores, blogs, events, product launches, and personal branding.
Squarespace's pre-designed themes usually emphasize imagery or video, so it might be great for people in visual media, entertainment, dining, or fashion industries. Many templates, such as the one below, are both simplistic and mobile optimized. While simplicity might be difficult for a software company or a business which offers many services, it could be great for consumer facing companies that sell products related to one major industry:
I should highlight here that, much like all website builders, SITE123 is not without cons. It’s a simple and intuitive website builder, but it is more suited to building basic websites. If you use only the free options, you won’t be able to create anything but a simple personal website with SITE123. Meanwhile, its free plan has no duration constraints, but limits storage space to 500MB and bandwidth to 1GB.