Not all web templates are equally good in terms of their visual appeal. Outdated templates can have problems not only with displaying on smartphones, but also look like long-established website designs. Such designs may well have been considered beautiful and professional for their time, but now they are visually outdated. Website builder leaders stay in sync with web design trends and replace their lower quality old templates with new ones.
Fun fact: I once received a nasty email on Christmas morning from someone on my email list. They received an automated email from me that morning (they subscribed to my list a few days prior) and they didn’t realize that it was an automated email. They thought that I actually wrote and sent that email to them on Christmas morning, and they were livid. I did end up apologizing to them, and explaining that it was an automated email. But trust me, in most cases it’s best to just unsubscribe these people from your email list and get on with your day.
However, if you aren’t a blogger, you may struggle to customize your site to your liking. This is where WordPress.com falls – it starts to feel limiting when you try to create anything other than a blog with its templates. It was the platform our users were least likely to recommend after testing, and also came out last for ease of use with a score of just 3.2/5.
This ‘free plus shipping’ type approach has been empirically proven in a variety Psychology of Marketing studies and has been recently popularized by researchers such as Dr. Dan Ariely, the James B. Duke Professor of Psychology and Behavioral Economics at Duke University and author of the hugely influential book Predictably Irrational. We’ve seen this approach drive increases in sales of an upsell product 3-4-fold.
This is an elegant sales funnel template is specifically designed for selling online courses. This 5-page funnel starts with an optimized Squeeze page in which the user can sign up for a free offer, then leads to an Upsell page with Ordering, Payment, and Order Confirmation pages. As part of the online course focus, it includes a membership area page with funnel training courses created by Russell Brunson (author of the popular ‘Secret Funnel Strategy’) on monetizing your traffic.