One more important note — Europe recently released their GDPR law, which affects your site visitors’ privacy. It affects you no matter where your website is located, since chances are, people from Europe will hit your site at some point. It basically requires you to get explicit consent from your lead opt-ins. All Sumo opt-in forms come with a GDPR compliant opt-in box you can add to your forms, so you don’t need to worry.
Don’t get us wrong. Branding is important. But there’s a time and a place. And product descriptions are often not the place.Product descriptions should be written to help the customer understand the value of your product. You don’t do that by focusing on features because customers don’t immediately connect with features. Instead, focus on the benefits.
Matt Ackerson founded AutoGrow (Petovera Inc.) in 2010 as a conversion-focused web design agency. The company has since worked one-on-one with over 500 customers and clients to create their sales funnels. Matt is a graduate of Cornell University. He and AutoGrow have been featured in Techcrunch, Forbes, Inc, Venture Beat, Mashable, and Popular Science among others. He and the team write in-depth articles on digital marketing, sales funnel design, and also offer an advanced funnel training course here on AutoGrow.co
Not having a sales funnel for your online course is the equivalent of setting up a lemonade stand in the middle of the desert where no one will ever find it. Sure, it may be super hot outside. Sure, your lemonade may be delicious. But if you’re not giving people a clear path to follow and that leads to your lemonade stand, they will never find it. This “build it and (hope) they will come” approach rarely translates into sales and enrolments, at least in the real world.
However, if you aren’t a blogger, you may struggle to customize your site to your liking. This is where WordPress.com falls – it starts to feel limiting when you try to create anything other than a blog with its templates. It was the platform our users were least likely to recommend after testing, and also came out last for ease of use with a score of just 3.2/5.
Another option (instead of hosting a live webinar) is to invite your email subscribers to watch a pre-recorded webinar or sales video that presents your course. If you decide to use this approach, I recommend hosting a few live webinars first to refine your presentation and make sure that it is effective before you start directing people to a pre-recorded video.
You need to understand your audience like you do your very own yourself. You are aware of your dislikes and likes, you know what problems you face and you know the sort of people you will let help with those problems. If you learn to know your audience in the same manner, the chances of you establishing a genuine connection increase vastly. You will also be able to guide more people through your sales funnel and get those coveted ‘closed-wons’.
As an example, let’s consider Shopify – a premium eCommerce website builder. Over the years, Shopify has become quite a heavy and complicated e-store creator. Its focus on adding more technical capabilities has transformed the visual editor from something a beginner could use, to something that can intimidate a beginner. Today, nobody recommends Shopify as a relevant e-store builder for newbies.
Hi Mark, I'm sorry to hear you're unhappy with the free plans! However, I like to think we make it clear about the downsides to free plans, so that our readers know fully what to expect - from advertising to clunky domains. These plans are free in the sense you truly don't have to pay anything, but you're right in thinking they come at a different price - professionalism! It's why we always suggest starting out on the free plan, but upgrading when you want to share your site with others. Can I direct you to our Best Cheap Website Builders review instead? It might be more in-line with the sort of service you're looking for. I hope this has helped! Best, Lucy
Our High Ticket Client sales funnel template does exactly this. Product details are presented in multiple information-rich videos on the main page which are then summarized in headlines and dot-points, backed up with strong and repeated calls-to-action. These lead to an optimized Sign-Up page which is coupled with additional information and persuasive language, and ends in a Thank You page which details next steps as well as offers potential upsells. In A-B testing with good content we’ve seen this funnel convert at a rate 2-5-fold higher than non-high-ticket optimized funnels.
These photography templates are professionally designed, and look excellent. Most have minimalist multiple gallery layouts with a focus on showcasing visuals. In my mind, Wix’s photography templates are the best among all website builders. Squarespace is the only other website builder that has better photography templates. But this is a premium website builder without a free plan.
A free online store made using Jimdo will enable you to sell up to five products, and that’s why it’s a mistake to call it a comprehensive e-commerce store builder. But you should remember that you get all this without having to spend a dime. Moreover, Jimdo doesn’t charge any sales commission like most traditional e-commerce store builder software (for example, Shopify).
Our Affiliate Survey Funnel sales funnel template has been designed to take advantage of this phenomenon, asking a few simple questions and collecting an email address which can then be automatically sent on to an automated email campaign app such as Drip for further use, before passing them through to a Upsell/Info page for additional engagement. We’ve seen increases in conversions from cold traffic of between 22-36% in A-B testing using this simple interaction funnel.
This sales funnel has been optimized specifically for high-ticket items, particularly those that require an ongoing subscription or payment plan, which as per research discussed in the Havard Business Review is almost always the best way to sell them. While our other sales funnels use a variety of marketing techniques that will significantly boost conversions, evidence has shown that they are primarily useful for purchases up to around $400-$500. Above this level there is psychological barrier which requires a different approach. In order for a potential customer to commit a significant amount of money, they will require much more information about the product, customer reviews, testimonials, or comments from past purchasers, and a review of other alternatives, and all this content still needs to presented in an easy-to-digest format.
Strikingly prides itself on helping its users build a website with no programming skills required. Thousands of sites have been launched through this website creator, and users can start designing their own by selecting from countless templates contributed by site owners around the world. You can find website designs suited for startups, ecommerce stores, blogs, events, product launches, and personal branding.
Jeremy is Co-Founder of uSERP, a digital brand mention agency that helps companies land better media mentions. He is also the CMO at Wordable.io, a tool that directly exports Google Docs to WordPress. His expertise has been featured on Entrepreneur, ReadWrite, Orbit Media, HubSpot, Foundr, G2 Crowd, Drift, SEJ, Codeless, Shopify Enterprise, BigCommerce, Nimble, Keap, and dozens more.