Why it works: the MailChimp sales funnel works because of simplicity. The lead page does not look cluttered, and it is easy to understand what the company is offering. The pricing page is also very clear, and you can choose the kind of plan that suits your business. The sign-up is short and sweet, and those who are interested in buying are not likely to abandon the process.
Shopify’s primary focus is ecommerce, so they are specifically geared toward building this kind of site for as little as $29 a month. There is also a ‘Lite’ plan available for only $9 a month, which allows users to add a Shopify buy button to an existing site (which can be on another platform). Importantly, the industry- standard encryption SSL certificate is included with all their sites.
Building a Website for a Small Business