Most of the products here can tell you about your site traffic, though the amount of detail varies greatly among them, and it's often tied to premium account levels. For example, Weebly can not only show you page views and unique visitors for each day of the month, but also search terms used to get to the site, referring sites, and top-visited pages. Wix and uKit, at the other end, have nothing in the way of built-in site stats, instead requiring you to create your own Google Analytics account, and even that requires a paid account. Another drawback of that approach is that you can only see traffic from the preceding day and earlier; it's not up-to-the-minute, or even the hour.
Our very own high conversion opt-in funnel template. This is a short, focussed funnel highly optimized for collecting sign-ups from website visitors, and can be connected to automated email services such as the highly recommend Drip. Drip can be used to automatically send an email campaign containing information, offers, and induce user micro-commitments at set times or intervals to each user signed up, and includes a full analytics package to enable easy optimization of each email. This funnel includes an Opt-In pop-up, and 3 subsequent funnel steps: a Bonus Offer page, a Thank You page, and Whitelist Instructions page. This funnel converts around 40-50% of our cold website traffic to Opt-Ins.
This is a massive plus of website builders compared to web developers. A web developer can cost between $300 and $1,000 for template customization alone, and a fully customized website built from scratch will often amount to thousands. Making your own website using a builder, meanwhile, allows you to get a fully functioning website up and running for less than the price of a coffee.
The first example to look at is the email delivery service MailChimp. MailChimp allows users to sign up and use their service for free. If you have a more extensive email list or require more features, then you would join their upgraded plan. They want to make their services seem as easy as possible in an effort to be accessible to both professionals and novices. In MailChimp’s funnel, they have traffic which they get a lot of via word of mouth. Next up is a homepage that draws you in with its slogan and its iconic monkey graphic. They place their buttons strategically around their page for ease of browsing. They next utilize their pricing page and emphasize their free option. They want to get you signed up for their services so you can show everyone how easy their platform is and help them grow.
You can create a free website with Wix that comes with a Wix domain. To instantly look more professional online, get a custom domain name. It adds credibility to your brand and helps visitors find you online. You can start building your brand by using your domain in a custom email address ([email protected]), your social channels, email marketing campaigns and more.
All of the site builders included here let you put Facebook Like and Twitter Follow buttons on your pages, and some even let you display feeds from the social networks. Some give you help building a Facebook Page and tying it into your site design and updates. Many products offer some sort of SEO tool, but too often this is just a form on which you can enter meta tags. You're mostly left to wrestle with that black magic known as SEO for yourself. It's very important to submit and verify your site to the search engines, unless you don't want anyone to find it!
You can make a website for free, but there are catches. Free accounts on website builders hold a lot of important features back. You can’t use custom domains, and your free site will have ads for that website builder. If you’re looking to learn more about website building then the free options are worth a look. However, if you want a professional, feature-rich website you’re going to have to pay at least a few dollars a month.
When it's time to go beyond the blogs, beyond the online resumes, beyond the page of links, which service do you turn to for a full-blown site that gives you the flexibility to build nearly anything you desire? There's no lack of them, but three of our favorites are DreamHost, HostGator, and Hostwinds, well-rounded services that feature numerous hosting types and tiers.
Shopify’s primary focus is ecommerce, so they are specifically geared toward building this kind of site for as little as $29 a month. There is also a ‘Lite’ plan available for only $9 a month, which allows users to add a Shopify buy button to an existing site (which can be on another platform). Importantly, the industry- standard encryption SSL certificate is included with all their sites.
Building a Website for a Small Business