This ‘free plus shipping’ type approach has been empirically proven in a variety Psychology of Marketing studies and has been recently popularized by researchers such as Dr. Dan Ariely, the James B. Duke Professor of Psychology and Behavioral Economics at Duke University and author of the hugely influential book Predictably Irrational. We’ve seen this approach drive increases in sales of an upsell product 3-4-fold.
The major player in the blog game is WordPress, a content management system (CMS) that powers millions of websites, including The New York Times, Quartz, and Variety. WordPress-powered sites are incredibly easy to set up, customize, and update—ideally on a daily basis. You aren't required to learn fancy-schmancy FTP tricks (though you can certainly use them if you like), and there are ridiculous numbers of free and paid WordPress themes and WordPress plug-ins to give your website a pretty face and vastly expanded functionality. Though WordPress dominates the blogging space, it isn't the only blogging CMS of note, however.
All of the site builders included here let you put Facebook Like and Twitter Follow buttons on your pages, and some even let you display feeds from the social networks. Some give you help building a Facebook Page and tying it into your site design and updates. Many products offer some sort of SEO tool, but too often this is just a form on which you can enter meta tags. You're mostly left to wrestle with that black magic known as SEO for yourself. It's very important to submit and verify your site to the search engines, unless you don't want anyone to find it!
By creating a website, you are creating an online presence. This allows you to connect with people that you might not otherwise be able to reach. Whether you’re making a basic website with contact information for your small business or medical practice, creating a landing page for your freelance work, a multi-page experience for your wedding photography business or you just want a place to blog about your thoughts on food, having a website will give you a dynamic advantage.
Make sure your site is mobile-optimized. How long someone stays on your site and what they do there (click, for instance) matters. Google reads this as engagement, and the more engagement you have, the higher you rank. Why? Because engagement indicates that they content is answering the query the user input. If your site isn’t mobile-optimized, folks won’t stay on your site long and Google will lower your ranking.
You can create a free and professional website all on your own. With Wix, you can start with a stunning template and customize it, or get a personalized website made just for you. When you choose Wix, you don’t just get a drag and drop website builder. You get the whole package. Free reliable web hosting, top security, the best SEO and a dedicated support team to help you along the way.
In sales funnels, you don’t have to worry about designing your site as there are a lot of templates to choose from and also has amazing features that you can use to create nice sales funnels. It doesn’t matter how skilled you are or not because you can make good pages in just a few clicks and is customizable. Aside from this feature, sales funnels can integrate other features such as automated responses and payment gateways. These are some of the things you need to consider when you are looking for a new landing page builder. Let's go over some more features you will find in sales funnels.
To have an effective eCommerce sales funnel, you must first know what a funnel is even is and how to build one. Lead generation and sales funnels come in many different shapes and sizes. And they work extremely well because they often start off with a very simple task, such as a click or an email submit, and then walk the user through a process where they complete more steps (like an eventual sale) over time.
More-advanced options found in some builders let you process credit card payments and add your own cart and checkout pages. The more-powerful site builders include product promotions, email marketing, and inventory and shipping tools. Some let you sell digital downloads, while others don't; see the table above to find out which do. Only a couple of these builders let you put ads on your site, though most of them allow some degree of custom HTML code insertion.
BigCommerce offers a website builder that easily links with social media and other selling platforms like eBay. They offer unlimited bandwidth and fast connection times for your customers. A shopping cart is included and ever offers the ability to email customers that abandoned items in their car. In addition, SSL certificates are free with any of their plans.
GoDaddy InSight is a technology system that provides tailored recommendations gleaned from insights across more than a million GoDaddy customers in different locations and industries. InSight is designed to help you improve your online presence by providing you with performance metrics and advice on how to improve them. GoDaddy InSight powers a central dashboard where you’ll find your:
Fun fact: I once received a nasty email on Christmas morning from someone on my email list. They received an automated email from me that morning (they subscribed to my list a few days prior) and they didn’t realize that it was an automated email. They thought that I actually wrote and sent that email to them on Christmas morning, and they were livid. I did end up apologizing to them, and explaining that it was an automated email. But trust me, in most cases it’s best to just unsubscribe these people from your email list and get on with your day.
Before you start building your sales funnel, it is essential to have a clear business vision, develop an ecommerce marketing strategy and then define your target audience to work towards your business growth. If, for example, you are looking on how to create an online clothing store, you need to follow specific steps to develop your business and stay successful.
The strict responsive approach of Simvoly, uKit, and Weeby means you get no control over the mobile-only view. Gator, Ucraft, and Wix, by contrast, offer a mobile site preview and let you make customizations that only apply to mobile viewing. For example, you may want a splash page to welcome mobile viewers, or you may want to leave out an element that doesn't work well on the smaller screens.
At this point, you’ll have created a content-filled, visually appealing and functional site. Publishing in WordPress happens on a page or post level, so you’ll need to click “Publish” for each area of your site. You can wait until your website is completely ready to launch to publish your content or publish as you create individual pages and posts.
Mint is a financial website that helps you bring all things money into one place. Their homepage is laid out easy enough to be an excellent start to their funnel. Buttons you need to understand their services are at the top of the page, and those help you learn more and lead you to click around the website. The homepage serves as another great conductor. The graphics get to the heart of what Mint does, and it keeps everything important right at eye level.
Not having a sales funnel for your online course is the equivalent of setting up a lemonade stand in the middle of the desert where no one will ever find it. Sure, it may be super hot outside. Sure, your lemonade may be delicious. But if you’re not giving people a clear path to follow and that leads to your lemonade stand, they will never find it. This “build it and (hope) they will come” approach rarely translates into sales and enrolments, at least in the real world.
This is a hugely successful template that perfectly and simply implements the idea of a “squeeze page”, in this case promoting a free offer for the price of shipping only. In reality, the cost of the item is actually included in the shipping cost. Provided the item is cheap enough (for example a short book which can be mass-printed for just a couple of dollars per unit), it can even sometimes include a small amount of profit, however the main purpose is to induce a ‘micro-commitment’ from the user (see "3:Affiliate Survey Funnel" below for more information on this strategy).
Jennifer Young is a specialist in educational technology with experience in web design and development. She also has 12 years of editorial experience writing for print and the web. Jennifer is passionate about covering topics related to web tools and technologies and enjoys learning about tech as much as she loves teaching it. She embraces the challenge of making web hosting accessible for every type of user and is delighted to share her knowledge with the HostingAdvice.com audience.
ENTREPRENEUR LIFE: BUILD YOUR OWN ONLINE STORE! Shopify Tips and Apps x Lash Company Ep.2