Our Affiliate Survey Funnel sales funnel template has been designed to take advantage of this phenomenon, asking a few simple questions and collecting an email address which can then be automatically sent on to an automated email campaign app such as Drip for further use, before passing them through to a Upsell/Info page for additional engagement. We’ve seen increases in conversions from cold traffic of between 22-36% in A-B testing using this simple interaction funnel.
This seemingly simple sales funnel template uses the incredible power of so-called “micro-commitments” via interaction with a survey to drive users through your sales funnel. Inducing micro-commitments was pioneered by researchers such as Prof. Robert Cialdini (also known as “Godfather of Influence”), Regent’s Professor Emeritus of Psychology and Marketing at Arizona State University. This strategy addresses the axiom that a new customer will always have reservations about purchasing from a business the first time. Prof. Cialdin’'s work conclusively demonstrated that this major stumbling that can be overcome by getting them to first make small engagements with the business, for example participating in a survey, signing up for a free trial, or making an initial micro-payment of a few dollars to try out a service. Once these simple interactions have occurred, the customer is psychologically more disposed to further, more significant interactions with the business, such as a full purchase. (For a fascinating deep dive in the science behind this we thoroughly recommend his book, Influence: The Psychology of Persuasion).
Web design skills are highly valuable in the job market and maybe you’ve thought it’s something you want to pick up. Building a website from scratch will give you the tools to create and customize a site exactly as you see fit. There’s a higher learning curve but a greater reward, as knowing HTML will allow you to fine-tune your site design and carry those skills forward to expand and update the site with ease.
The most important thing to consider about your site is the content, as this will be what draws people to visit and keep reading. Consider what you want your site to be about, whether it’s your business or a blog on a specific topic. Consider carefully because this will determine your web design direction, too. Once you’ve got some content ideas and a concrete plan, you’re ready to start your site building adventure.
Why it works: the MailChimp sales funnel works because of simplicity. The lead page does not look cluttered, and it is easy to understand what the company is offering. The pricing page is also very clear, and you can choose the kind of plan that suits your business. The sign-up is short and sweet, and those who are interested in buying are not likely to abandon the process.
These services can host your content on their servers free of charge, but in exchange for that zero cost, your online destination will have a less-than-elegant domain, such as jeffreylwilson.tumblr.com. That might be fine for a personal blog, but it will look too low-rent for a business that wants people to trust it enough to pay for whatever it's selling.
Responsive design is a popular web design strategy used by some of these site builders. This approach reformats the same webpage content to fit different screens. But in terms of SEO (search engine optimization), the search engines only care about whether a site displays suitably on mobile screen sizes. Both Bing and Google have pages where you can enter your URL to see if your site plays on mobile acceptably.
Make sure your site is mobile-optimized. How long someone stays on your site and what they do there (click, for instance) matters. Google reads this as engagement, and the more engagement you have, the higher you rank. Why? Because engagement indicates that they content is answering the query the user input. If your site isn’t mobile-optimized, folks won’t stay on your site long and Google will lower your ranking.
A domain name is the bit of the URL (the site address in your browser’s search bar) that identifies a web page — in this case your website. For example, ours is websitebuilderexpert.com. You can register them separately at sites like GoDaddy and Domain.com, but website builders offer to do it for you when you sign up with them. Most provide it for free (at least initially), while a handful charge a few extra bucks.