But, again, operationally it's quite strong. 24/7/365 customer support is available not only by live chat and email, but by phone. It offers free site migrations with some dedicated attention paid to making a transfer as smooth as possible. And, if you're willing to go for one of the higher-end plans, the company has put some serious attention into performance and caching.
That said, not all web hosts offer email. WP Engine, for example, does not. In such instances, you must email accounts from a company other than your web host. GoDaddy, for instance, sells email packages starting at $3.49 per user, per month. That might sound like a hassle, and just one more thing to keep track of, but there are actually some webmasters who feel that separating your email hosting and web hosting services is smart. That way, one provider going offline won't completely bork your business.
Because Amazon‘s free web hosting tier doesn’t offer many of the features some of the other web hosts mentioned here do, it may serve us better to look at the pricing surrounding their paid services. We published an article covering Amazon Web Services’s flexible pay-as-you-go model for its cloud infrastructure service. For businesses that don’t want to commit large chunks of their budgets to hosting in the long term, AWS might be a good fit. However, the host does come in as the most expensive option on our list.
Too often we see jarring changes between building awareness and increasing consideration. This disunity in an ecommerce strategy can hurt your conversion rates, but by creating marketing strategies with your sales funnel in mind, you can create a seamless journey that works to propel your potential customer into not only an existing customer but a returning customer.
Mint is a financial website that helps you bring all things money into one place. Their homepage is laid out easy enough to be an excellent start to their funnel. Buttons you need to understand their services are at the top of the page, and those help you learn more and lead you to click around the website. The homepage serves as another great conductor. The graphics get to the heart of what Mint does, and it keeps everything important right at eye level.
For more than a decade, Jeffrey L. Wilson has penned gadget- and video game-related nerd-copy for a variety of publications, including 1UP, 2D-X, The Cask, Laptop, LifeStyler, Parenting, Sync, Wise Bread, and WWE. He now brings his knowledge and skillset to PCMag as a Lead Analyst. When he isn't staring at a monitor (or two) and churning out web hosting, music, utilities, and video game copy, Jeffrey makes comic books, mentors, practices bass and Jeet Kune Do, and appears on the odd podcasts or convention panel. He also collects vinyl and greatly enjoys a craft brew.
Rounding out the wins, InMotion offers a full 90-day money-back guarantee. On top of that, here's a special money-saving hint. In a chat session confirming pricing and offerings, the operator offered me some special prices and deals that reduced the published price by a few bucks. I was also told that while promotional pricing does go up at the end of the offer period, if you contact customer service, InMotion has a "loyal customer discount" that may bring the price back down.
You could think of the sites that share your server as your roommates; there's really not that much separating you from them. Sure, you can close the bedroom door, but they can still cause nightmares for you in the kitchen and the bathroom. In web hosting terms, all the sites share a single server's resources, so huge traffic spike on Site A may impact the neighboring sites' performances. It's even possible that another site could take down the shared server altogether, if it crashed hard enough.
A complex site calls for a more comprehensive package that provides database support and application development platforms (e.g. ASP.NET, ColdFusion, Java EE, Perl/Plack, PHP or Ruby on Rails). These facilities allow customers to write or install scripts for applications like forums and content management. Also, Secure Sockets Layer (SSL) is typically used for websites that wish to keep the data transmitted more secure.
BoFu: Bottom of Funnel sales funnels are for hot traffic. The prospective customer likes you if they've made it this far. They are ready to buy. Typically, this is a sales funnel page where you offer a product/service and ask them to buy. In the process of ordering your main product or service, your sales funnel with present a variety of other offers to increase the order size. For example, order bumps, upsells, downsells (if they don't accept the upsell). Sales funnel templates make setting these up easy.
Domain names can be used in a number of ways. Direct visitors to your website’s home page or use complementary domains to send them to specific areas of your website ( e.g. yourcompany.jobs for a careers page). Or, forward a custom domain to an existing social media account, like your Twitter profile or Periscope channel. With a domain name you can even set up custom email addresses like [email protected], which can be used to conduct business or communicate with your followers. More.
Bluehost backs up your site on their cheapest plan. With their Choice Plus plan, you get CodeGuard included for free, which is a more customized, advanced backup tool. There are also plenty of other backup plugins you can use for websites like UpDraftPlus, VaultPress, and BackupBuddy. In the end, CodeGuard is not worth increasing your monthly cost and you can find better alternatives.
HelpScout starts their funnel with traffic. They have their blog and resource page that helps keep you clicking around their website. They make it very easy to see and easy to interact with and keep going on your journey around the site. The next step is the homepage. Their homepage is straightforward to understand. The design is quite clean and buttons to keep you moving around the site are quite prominent. When it comes to the last step of pricing and purchase, they never show a price menu; they just take you directly to a signup page. If you love the product and you’ve come this far, that is an aggressive but effective pricing strategy.
Shared hosting is web hosting in which the provider houses multiple sites on a single server. For example, Site A shares the same server with Site B, Site C, Site D, and Site E. The upside is that the multiple sites share the server cost, so shared web hosting is generally very inexpensive. In fact, you can find an option for less than $10 per month.