One of the tricks of creating a popular and successful website – whether it be a business or a blog – is to pick a good domain name. However, picking domain names is a relatively tricky endeavor. Not only do you need to make sure potential visitors to your site will understand and remember the name, but you must do some research to see if a name you like is viable. Ultimately, though, by picking a concise and unique name, thinking about the future, and researching potential names, you'll be able to pick a domain that will work for you.
Is the domain name REALLY that important fo SEO? I googled ‘choosing domain’ and found this post. I clicked on the title of the post (which is what is highlighted in bold in the results) before I even knew your domain name. No one is going to Google websitesetup.org because no one knows you exist until they find you based on the content they were looking for.
If you are trying to get a cool short domain name, chances are high that this name will be taken. Don’t give up too soon, though, many of these domains are up for sale and waiting for their new owners. If you are ready to spend extra dollars, spend time doing research, and negotiate with the seller. The tricky part about purchasing domains is that you cannot really estimate the value (as you can with cars, phones, computers, etc.) for your negotiations. Salesforce.com paid $4.5 million for the domain name Data.com. Folks from WebFlow were able to buy webflow.com domain for around $3,000. Recently we’ve helped our friends to find domain name BoldGrid.com for the regular price of $15. Each case is different, but, if you’re willing to spend some time and money, you could get the domain name you want relatively cheap. We’ve detailed the process below.
8 Rules for Choosing a Domain Name - Whiteboard Friday
For some users, a content management system requires too much technical know-how as well as actual work to build a website. If you’re looking for a simpler solution to get a website up and running, your best bet is probably an online website builder. These tools usually rely on a drag-and-drop website builder interface, which is more intuitive than many content management systems. They also come with a number of pre-made and optimized templates to streamline the website-building process.
The first example to look at is the email delivery service MailChimp. MailChimp allows users to sign up and use their service for free. If you have a more extensive email list or require more features, then you would join their upgraded plan. They want to make their services seem as easy as possible in an effort to be accessible to both professionals and novices. In MailChimp’s funnel, they have traffic which they get a lot of via word of mouth. Next up is a homepage that draws you in with its slogan and its iconic monkey graphic. They place their buttons strategically around their page for ease of browsing. They next utilize their pricing page and emphasize their free option. They want to get you signed up for their services so you can show everyone how easy their platform is and help them grow.
How to Build a Dangerously Effective Sales Funnel
Fortunately, the process of researching keywords for your domain name is the same as finding effective keywords for other uses. You can use tools like Google Keyword Planner and KWFinder to search for terms that have both a high search volume and (ideally) low competition. Just remember that in this case, you’re looking for a keyword that represents your website and content as a whole.
Disclaimer: the sales funnel I am about to show you is not the only type of sales funnel that you can create to sell your course, but it is one that is currently being used by many online instructors in the Thinkific community. Thinkific customer Justin Brooke, for example, uses this sales funnel to sell his online courses. And as you can see from the post he shared in Thinkific’s Facebook Group, it’s working out pretty well for him:
Our Affiliate Survey Funnel sales funnel template has been designed to take advantage of this phenomenon, asking a few simple questions and collecting an email address which can then be automatically sent on to an automated email campaign app such as Drip for further use, before passing them through to a Upsell/Info page for additional engagement. We’ve seen increases in conversions from cold traffic of between 22-36% in A-B testing using this simple interaction funnel.