Understanding the customer’s journey can help you optimize your digital marketing strategies and increase that conversion rate. In our experience, clients struggle to conceptualize the ecommerce sales funnel in a way that benefits the customer and their business. They see it as a streamlined process—an A to B—but picking it apart stage by stage is a much better method. In this post, we’re going to show you how understanding the typical customer journey will help you increase your ecommerce sales funnel's conversion rates and customer retention rates.
Of course, you don’t have to get your hosting and domain name from the same place. If you pick up a domain name elsewhere, you can still connect it to your new or existing site after the fact. How this works will depend on the web host you’ve chosen. You should check out your provider’s documentation or ask their support team for assistance when making the transfer.
Because Amazon‘s free web hosting tier doesn’t offer many of the features some of the other web hosts mentioned here do, it may serve us better to look at the pricing surrounding their paid services. We published an article covering Amazon Web Services’s flexible pay-as-you-go model for its cloud infrastructure service. For businesses that don’t want to commit large chunks of their budgets to hosting in the long term, AWS might be a good fit. However, the host does come in as the most expensive option on our list.
One of the tricks of creating a popular and successful website – whether it be a business or a blog – is to pick a good domain name. However, picking domain names is a relatively tricky endeavor. Not only do you need to make sure potential visitors to your site will understand and remember the name, but you must do some research to see if a name you like is viable. Ultimately, though, by picking a concise and unique name, thinking about the future, and researching potential names, you'll be able to pick a domain that will work for you.
In particular, Web Hosting Hub uses BoldGrid as a site builder. BoldGrid is actually an add-on to WordPress, so there's no lock-in. This overcomes the major problem of most site builders: you're locked into that host and that tool, often requiring you to completely rebuild your site if you want to expand. By using a WordPress-based solution, all of the rather considerable power of a WordPress site is available for future expansion.
In this case, you’ll need a web host that offers more than just a few basic shared hosting plans. Pay special attention to those that cover the spectrum of web hosting services as well as those with a variety of plan types that cater to specific business types (e.g. bloggers, small businesses, enterprises, agencies, e-commerce companies, and so on).
Hey Ana, the $2.95 is Bluehost Basic Shared Hosting – this is what I used for the first year of my blog and it worked out great. Once I hit 200k monthly visitors, I switched to WP Engine which is a slightly more powerful option. Both are great though. If you’re starting a new site, Bluehost shared hosting will work out just fine. I hope that helps!
Ryan Frankel (HostingAdvice.com): If you’re looking for an affordable host, Bluehost is a solid, reputable choice; The company's low costs, coupled with its supremacy in the shared hosting arena, is what makes this provider such a valuable deal. The Bluehost name is listed toward the top of many of our reviews categories, and with good reason. Go to full review »
Whether I’m geeking out with Ryan, Laura, and the team, or sketching out server diagrams to explain the basics to my grandmother, talking about a career in web hosting is always a creative endeavor, and I love it. Hopefully, this guide has cleared up some of the common confusions of hosting services, and you’re ready to sign up with the web host that best fits your upcoming site needs.
GlowHost earned our kudos for its 91-day money-back guarantee. It's six days short of DreamHost's 97-day guarantee, but with these numbers, who's quibbling over a few days? The company also offers 24/7/365 phone support option and free cPanel offering for most plans. The company operates 18 data centers worldwide. Finally, the company garnered extra kudos by driving all its hosting services with wind power.
Amazon is known for being one of the largest e-commerce platforms in the world, but were you aware that it offers one of the best web services in the world today? Well, Amazon Web Services is a secure cloud services platform that provides computing power and other functionalities to help businesses scale up. Out of all these services, we will be more interested in their hosting services and whether you can start hosting WordPress on AWS.
Before you register your desired domain name, it’s always a good idea to check social networks for the same name. To keep your site name constant and to build your brand, you want a name that is readily available. For example: check facebook.com/yourdomain, twitter.com/yourdomain – and secure them as well. KnowEm is a great tool to use to see if certain names are already branded on social platforms.
If possible, stay away from alternate spellings such as c4t.com for cat, unless you are targeting a specific audience (e.g. millennials who are more familiar with alternative spellings), or can grow your brand long-term. c4t may be a great domain name, however, you always run the risk of losing potential visitors to the actual cat.com website, as some visitors will be confused or just forgetful and type cat.com into the address bar.
Once you decide you price range, you need to consider how long you'll need web hosting. If it's a short-term project—say, less than a month or two—you can typically receive a refund should you cancel your hosting within 60 days. Some companies offer 30-day money-back guarantees, others offer 90-day money-back guarantees. Once again, it's beneficial to do your homework.
Owning your domain name is an important part of your success online. In an ideal world, you will own sites associated with your brand before it has strong public recognition. This reduces the risk that someone else will buy the name, forcing you to purchase it for a great deal more than a few dollars. If your brand is well established, you may need to be a little more creative in coming up with an alternative domain name, if the obvious choices aren't available.
I’ll go into each of the above different hosting options shortly, just to give you an overview. But if you want to pitch the different ways of hosting or hosting providers against each other, I’ve got you covered with the comparison section and explanations of the types of web hosting so you can get an idea of what the best service type is for your situation.
There's a rule in advertising that says when launching a new product, you need to start by making a list of ten names. The first three are easy. Maybe you can do five or six without breaking a sweat, but by the time you get to last one, you'll be stuck for more ideas. Using the outline described above, choose the best one from your list and you are on your way. Don't be afraid to ask some friends what they like. That's the best way to help choose your domain name!
Many web hosting services offer so-called unlimited or unmetered service for whatever amount of bandwidth, disk storage and sites you use. It's important to understand that most terms of service actually do limit the definition of "unlimited" to what's considered reasonable use. The bottom line is simple: if you're building a pretty basic website, unlimited bandwidth means you don't need to worry. But if you're trying to do something excessive (or illegal, immoral or fattening), the fine print in the hosting platform's terms of service will trigger, and you'll either be asked to spend more or go elsewhere.
Note that these prices are held for 36 months once you start your hosting. After that, you’ll pay the normal pricing, which is considerably higher, depending on whether you choose 12, 24 or 36 months. Take note of the difference between Plus and Choice Plus packages — although they’re the same price, at the regular rate, they’re $10.99/mo and $14.99/mo respectively.