To host a website on the internet, an individual or company would need their own computer or server. As not all companies had the budget or expertise to do this, web hosting services began to offer to host users' websites on their own servers, without the client needing to own the necessary infrastructure required to operate the website. The owners of the websites, also called webmasters, would be able to create a website that would be hosted on the web hosting service's server and published to the web by the web hosting service.
In brief, we are inclined to go along with someone’s suggestion if we think that person is a credible expert (authority), if we regard him or her as a trusted friend (liking), if we feel we owe them one (reciprocity), or if doing so will be consistent with our beliefs or prior commitments (consistency). We are also inclined to make choices that we think are popular (consensus [social proof]), and that will net us a scarce commodity (scarcity).